DYNASOFT jumps into the B2B market at Directions EMEA 2022

On November 9, 10 and 11, the 15th edition of the “Directions EMEA” congress was held in Hamburg. At Dynasoft Group, we are very pleased to have sponsored the event and to have had the opportunity to acquire new knowledge, meet old friends and meet new partners from all over the world.

On this occasion, DIRECTIONS EMEA was attended by almost 3,000 attendees from more than 50 countries. 740 organizations attended the event and over the three days up to 250 different sessions were presented by more than 130 speakers, in which all the news and trends that shape the future of Dynamics 365 were presented.

From Dynasoft we have taken the opportunity to present our new B2B business line that seeks to market our product catalog and expand the market. A world full of competition that has undergone an unprecedented revolution thanks to AppSource, the Marketplace that Microsoft has incorporated into the Dynamics suite to enrich the user experience and expand the capabilities of the different tool solutions that comprise it.

But not everything was Business Central, the conferences focused a large part of the content on promoting and disseminating the use and management of other platforms such as Dynamics Sales, Customer service, Field Services. We were also able to check the progress and improvements of the Power Platform tools, with Power BI, Power Apps, Power Forms or Power Automate, as well as the Azure platform and other solutions that are part of the Microsoft ecosystem.

On the other hand, the Partner associations have presented new initiatives in collaboration with Microsoft: the first is "Women in Dynamics", which we gladly defend and share at Dynasoft and of which we are already a part, with a team made up of professional women. with a career full of accomplishments. A clear example is our valued colleague, head of the technical and functional support department, Keiris Oliva.

In addition, they presented the "Young in Dynamics" initiative, which aims to encourage the incorporation of young profiles in the world of corporate solutions, the young people of today will be the future programmers of tomorrow. At Dynasoft we actively collaborate with educational institutions in the Balearic Islands and we have a team of interns who rotate in our programming service and are recruiters. How can it be otherwise, many of them end up being part of our team.

This year marks the 20th anniversary of Microsoft's acquisition of Navision. 20 dizzying years in which the most widespread ERP on the market has grown and evolved to end up becoming one of the backbones of the DYNAMICS suite. In fact, Business Central has become one of the fastest growing products from Microsoft's business applications division. Today, Business Central is available in more than 100 countries and has more partners than any other Microsoft product.

The balance of this year is unbeatable, the experience in the Hanseatic city has been a complete success, so we'll see you next year at Directions EMEA 2023 to be held in the French city of Lyon. The banks of the Rhône will host an event in November that is expected to surpass the record numbers of Hamburg.